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With previous years, law-abiding, a different marketing strategy, marketing the shoes in France this year will focus on "match" keywords, and thereby obtain a very large harvest. Adidas partners, nantes adidas running, adidas The so-called "match up" refers to the consumption for the corresponding groups, select Adidas 2012, Adidas in 2011 the relevant marketing, also referred to as "proximity principle", this marketing approach was also applied to the footwear industry in various fields.Fun stars spent a lot of sports shoes brand marketing "sports marketing" is probably the hottest topic this summer, and "Sports Marketing" is precisely the "principle of near "good validation. ANTA as a sports brand," leader "was the sports marketing in the first place. In sports marketing, Anta has accumulated 10 years of experience, from the promoter, the ABC National League volleyball, ping Chao, strategic cooperation with the Rockets, NBA, then signed tennis star, all marketing activities Anta get a huge comeback, reaching the desired results.

August 22 afternoon, dressed in clothing of the game appeared in Beigong Garnett basketball cause a stir. The line of reality Garnett complete the Chinese brand Anta mature, independent observers Magang sports industry also believe that growth in the first half to meet Anta Anta, but also revealed that there are some super fat products in July , which is not to exceed the second half of hair, then performance should be better than the first half of the growth rate has slowed. "Anta annual sales estimated to be 85 billion yuan, while the other national sports brand Li Ning in 2010, 9.4 billion in sales, but Li Ning, recently announced its first half, Sales in terms of the information is not ideal, if the full-year sales decline, Li Ning, Anta full-year sales are expected attached."